Austria’s reputation for precision and sustainability extends to its OEM tote bag industry. Known for eco-friendly materials like organic cotton and recycled fabrics, Austrian manufacturers combine durability with minimalist design, offering brands a seamless blend of function and style.
In this guide, we’ll highlight six standout Austrian OEM tote bag brands, from heritage workshops to innovative eco-producers. Whether you need custom prints, low MOQs, or premium materials, these brands deliver quality tailored to your needs.
1. Grundstoff
Grundstoff is a sustainable bag brand based in Vienna, Austria, founded in 2010 with a focus on producing high-quality eco-friendly tote bags. Embracing a “less is more” design philosophy, all products utilize organic cotton, recycled canvas, and other sustainable materials, manufactured locally in Europe to ensure full traceability from raw materials to finished goods.
The tote bag collection represents Grundstoff’s core product line, featuring classic organic cotton totes, recycled canvas totes, and linen-cotton blend totes. These products employ undyed natural hues or plant-based dyeing techniques, reinforced with thickened cotton straps for enhanced durability and comfort. The organic cotton tote carries GOTS certification, the recycled canvas version offers excellent water resistance, while the linen-cotton blend stands out with its natural texture and breathability.
For customization services, Grundstoff provides comprehensive OEM solutions for corporate clients. The brand supports various customization techniques including screen printing, eco-friendly water-based printing, and precision embroidery (minimum logo size: 1.5cm). Clients can adjust multiple specifications such as fabric weight, bag dimensions, and interior pocket designs. Minimum order quantities start at 100 pieces for standard designs and 200 pieces for customized creations. Grundstoff has previously collaborated with renowned brands like Lush and Thalia to produce limited-edition customized totes.
With its brand ethos of “carrying enduring designs with the purest materials,” Grundstoff perfectly merges Austrian craftsmanship with environmental commitment. Its competitive advantages include end-to-end sustainable production, localized quality control, and professional design support services, making it an ideal partner for brands pursuing sustainable fashion.
2. Matt & Nat Austria – Vegan Luxury Tote Specialist
Matt & Nat is a premium vegan accessories brand with Austrian manufacturing partners, renowned for its sophisticated cruelty-free designs. Established in 1995 with strong European operations, the brand combines ethical production with contemporary aesthetics, specializing in high-end vegan leather tote bags that rival traditional luxury goods.
The brand’s signature tote collection features structured silhouettes crafted from innovative plant-based and recycled materials. Their bestselling LIBRA tote utilizes 100% vegan leather with a luxe pebbled texture, while the MINIMAL line showcases sleek, lightweight designs from recycled nylon. All linings incorporate recycled plastic bottles (up to 21 per bag), maintaining water resistance without animal derivatives.
For corporate clients, Matt & Nat offers exclusive OEM services with:
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Material customization: Choice of premium PU alternatives including apple leather, mushroom leather, and recycled polyester
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Branding options: Debossed logo plates, foil stamping, or interior label customization
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Flexible MOQs starting at 150 units for standard designs
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White-label packaging with recycled paper options
Notable for being PETA-approved and carbon-neutral certified, Matt & Nat represents the pinnacle of sustainable luxury. Their Austrian production ensures EU-compliant craftsmanship with 8-10 week lead times, making them the preferred choice for eco-conscious fashion labels seeking guilt-free sophistication.
Key differentiators include their patented vegan leather durability (3x stronger than conventional PU) and closed-loop recycling program for end-of-life products, completing their circular design philosophy.
3. Hej Hej Bag – Innovative Recycled Tote Solutions
Hej Hej Bag is an Austrian sustainable accessories brand specializing in modular tote bags made from recycled materials. Headquartered in Graz, the company was founded in 2018 with a mission to revolutionize reusable bags through smart, adaptable designs that reduce single-use plastic consumption.
The custom tote bag brand‘s flagship product is their modular tote system featuring:
– 100% post-consumer recycled PET fabric construction
– Interchangeable components (straps, pockets, and panels)
– Machine-washable and waterproof lining
– Weight-bearing capacity up to 15kg
What sets Hej Hej Bag apart is their patented click-and-go modular system, allowing users to reconfigure bags for different purposes – from grocery shopping to laptop carrying. The brand has partnered with several Austrian zero-waste stores and international eco-retailers, demonstrating the commercial viability of their sustainable designs.
With B Corp certification and climate-neutral production, Hej Hej Bag represents the next generation of circular fashion. Their innovative approach to customizable, adaptable totes makes them particularly appealing to sustainability-focused startups and corporate gifting programs seeking practical yet planet-friendly solutions.
Key advantages include their industry-leading 89% reduced carbon footprint compared to conventional totes, and their take-back program that ensures end-of-life recycling into new products.
4. Packhelp Austria – Smart Custom Packaging Solutions
Packhelp Austria is a leading European packaging platform specializing in customized tote bags and sustainable packaging solutions. Operating across Austria and the EU, this tech-driven company combines digital convenience with eco-conscious production to serve businesses of all sizes.
Packhelp stands out with its unique online customization system:
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Instant digital designer with 3D preview functionality
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MOQs as low as 25 pieces for sample orders
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100+ template designs for quick customization
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Express production (10-12 business days)
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Direct shipping to multiple EU destinations
The company powers packaging solutions for over 50,000 European businesses, including Austrian wine producers and organic cosmetic brands. Their proprietary carbon calculator helps clients track and offset each order’s environmental impact.
What makes Packhelp Austria exceptional is its seamless blend of technology and sustainability. The platform’s AI-powered design assistant suggests optimal packaging configurations, while their “Green Line” exclusively features Cradle-to-Cradle certified materials.
Key advantages include:
• Complete digital workflow from design to delivery
• Climate-neutral production certified by ClimatePartner
• Warehouse network enabling fast EU-wide distribution
• Competitive pricing for bulk orders (10,000+ units)
Ideal for e-commerce tote bag brands and corporate clients, Packhelp Austria represents the future of smart, sustainable packaging solutions with its tech-enabled approach to custom tote production.
5. Ecoalf
Ecoalf is an award-winning sustainable fashion brand founded in 2009 in Madrid, with key manufacturing partnerships in Austria. The company has revolutionized eco-conscious design by transforming ocean waste and recycled materials into premium quality products, including their renowned collection of sustainable tote bags.
Core Product Offerings:
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Ocean Yarn Totes: Made from 100% recycled marine plastics (each bag removes approximately 5kg of ocean waste)
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Recycled Cotton Canvas Series: GRS-certified (Global Recycled Standard) heavy-duty shopping totes
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Vegan Leather Collection: Innovative plant-based alternatives using mushroom and pineapple fibers
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Technical Recycled Nylon Line: Water-resistant designs ideal for travel and outdoor use
Ecoalf offers comprehensive customization services with a minimum order quantity of 200 units for standard designs, featuring OEKO-TEX certified non-toxic dyeing, logo embroidery/debossing, and flexible sizing from 30x30cm to 50x40cm. Clients can personalize interior pockets and organizational features while adhering to strict sustainability standards. As the first Spanish B Corp-certified fashion brand, Ecoalf maintains a 100% traceable supply chain and Climate Positive status, supported by proprietary recycling technologies for marine plastics and membership in the Sustainable Apparel Coalition.
Manufactured in Austria to ensure EU labor standards, Ecoalf’s tote bags deliver within 6-8 weeks with full lifecycle analysis, complemented by an end-of-life take-back program. The Austria custom tote bag brand’s industry influence shines through collaborations with Spain’s Thyssen-Bornemisza Museum, Google Europe, and National Geographic, demonstrating how premium sustainable design meets corporate and cultural partnerships. Their scientific approach to circular materials continues to redefine eco-fashion possibilities.
6. Robin Ruth Shop – Handcrafted Austrian Leather Goods & Tote Bags
Robin Ruth Shop is a premium Austrian leather goods brand based in Vienna, specializing in handcrafted tote bags and accessories that blend traditional craftsmanship with contemporary design. Founded by designer Robin Ruth in 2010, the brand has gained recognition for its high-quality materials, meticulous attention to detail, and commitment to sustainable luxury.
Signature Tote Bag Collection:
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Full-Grain Leather Totes: Made from ethically sourced European leather, known for durability and natural patina development
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Waxed Canvas Hybrids: Combining waterproof canvas with leather accents for weather-resistant performance
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Limited Edition Artisan Series: Hand-painted and hand-stitched collector’s pieces
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Convertible Designs: Featuring adjustable straps for shoulder or crossbody wear
Robin Ruth Shop exemplifies sustainable luxury through its use of vegetable-tanned leather tote bags from certified European tanneries and zero-waste pattern cutting techniques, ensuring minimal environmental impact while supporting local Austrian artisans through 100% local production. The brand stands behind its craftsmanship with a lifetime repair guarantee on all products, reinforcing its commitment to quality and sustainability. Industry recognition includes features at Vienna Design Week and the Paris Leather Goods Fair, along with partnerships as an official supplier to several Austrian luxury hotels. Robin Ruth’s collections are available in premium concept stores across Europe and Japan, showcasing the brand’s global appeal while maintaining its roots in traditional European leather craftsmanship.
Robin Ruth Shop represents the pinnacle of Austrian leather tote bag craftsmanship, offering businesses and discerning customers timeless tote bags that improve with age. Their made-to-order approach ensures each piece tells its own story while meeting the highest standards of quality and sustainability.
Why Choose Robin Ruth?
For brands seeking authentic, handcrafted leather totes with European heritage, Robin Ruth offers unparalleled craftsmanship with the flexibility of customization. Their ethical production values and artisanal techniques make each tote bag a sustainable investment piece.